1979 - Little Caesars launches a new offer for two pizzas for the price of one and coins the famous PIZZA!PIZZA!® phrase. Little Caesars Amateur Hockey League begins, which would grow into one of the country’s largest and most respected youth hockey programs. 1985 - The Little Caesars Love Kitchen begins traveling the country providing free, hot pizza to the hungry and homeless, as well as disaster survivors. 1988 - A square deep dish pizza, called Pan!Pan!® is added to the Little Caesars menu. As part of the two-for-one deal, customers can get two Pan!Pan! pizzas or Mix or Match® with a round pizza. Little Caesars begins national television advertising. Several commercials received industry recognition as being some of the world’s best.